Get Big: How Company Scale Drives Profits — Or Not
Quick: Which is more important… Profits or Sales? Three companies were on my radar this week, all CRM companies competing for the same customers: Avidian (Prophet), 37 Signals (BaseCamp) and SalesForce...
View ArticleThe $64 Penalty — Why Pricing Matters
Monday. Time for my Monday Rant. Today…. “Penalty-Based Pricing Models”, or “Why Kessler Hotels Don’t Want My Business”. Are you ready? I want you to think about your own pricing strategy when you...
View ArticleCalculate Profitability: How to Build a Profitable Business (Video)
Is your business making money for you or not? To answer this question, you have to know the difference between Gross Profit and Net Profit. And to know that… well, I’m getting ahead of myself. To make...
View ArticlePricing: 4 steps to Price for Profit
There are plenty of ideas about how to calculate the perfect price for your products or services, but none are very interesting or useful for your small business. If you are looking for something to...
View ArticleThe Power of “No”
I’ve been doing a lot of negotiating lately: Contracts, pricing, sales. And I’ve discovered a super-power that I did not know that I had… the power to say NO. NO has saved me from making huge mistakes...
View ArticlePricing Strategy: How to Beat Amazon with a Differentiated Sales Channel
If you make a product, selling it on Amazon.com is a double edged sword. Sure, Amazon offers amazing exposure and great sales volume … but their relentless discounting takes sales away from other...
View ArticleHow to Use Customer Segmentation to Drive Higher Profits
Like it or not, customers are not all created equal. Are they all equally profitable? No. Can your business afford to service every customer? No. Shouldn’t you treat them all the same? No. No....
View Article4 Strategies for Surviving Foreign Currency Exchange Risks
The re-valuation of the Chinese Yuan this month highlights a risk that most small businesses barely acknowledge: the cost and volatility of international money exchange. If you’re buying raw materials...
View Article4 Strategies for Surviving Foreign Currency Exchange Risks
The re-valuation of the Chinese Yuan this month highlights a risk that most small businesses barely acknowledge: the cost and volatility of international money exchange. If you’re buying raw materials...
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